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10 Ways Feedback Can Improve Your Marketing Strategy


Customer feedback can help you create a better product, inform you of changes your customers would like to see and it can improve your marketing strategy.

The customer feedback that you gather with apps like Suggested can help you build a stronger marketing strategy that will help your company grow.

Here are 10 ways it can do that:

Inform your avatar

Your marketing strategy should include one or more customer avatars—a detailed profile of the customer that you built your product for. As your product grows, so do your customer avatars, and feedback is an exceptional resource to help develop and grow your target audience.

Not only does customer feedback tell you what’s working and what’s not when it comes to your product, but it also helps tell you who’s using it and why. Your product provides a solution to a problem your customers have but the feedback you get from them can help better inform why that problem exists and how you can better solve it.

Decide what to highlight in your marketing

Your marketing strategy should highlight one thing per message—but if your product does a ton of amazing things like saves your customers money, gives them an edge over their competitors and increases productivity, what do you choose to highlight?

Collecting customer feedback can help you figure out what resonates best with your current customers so you can attract more.

Define your brand

Customer feedback can help you better shape and define your brand. The most powerful brands out there have concentrated significant effort into developing a relationship with their customers, and many of them do that by responding to feedback and acting on it.

The best thing you can do for your brand and product when you get customer feedback is respond to it and act on it. It will make your brand stronger and your marketing strategy more effective.

Improve your customer experience

Your customer experience is part of your marketing because it helps solidify how your customers feel while using your product, how they interact with your brand and what they tell people about your experience.

Collecting meaningful customer feedback helps inform your marketing strategy by telling you where you’re excelling in your customer experience and where you need to focus your marketing efforts.

Strengthen your marketing strategy’s SWOT analysis

A SWOT analysis is the part of your marketing strategy that looks at your company as a whole and assesses your Strengths, Weaknesses, Opportunities and Threats. This is an ongoing part of your marketing strategy that will change throughout your company’s lifetime.

Customer feedback is pivotal in building this. Within a SWOT analysis, your strengths and weaknesses are assessed internally—looking at where your product or company is doing well and where you need to improve. Likewise, the opportunities and threats help assess the environment outside your company.

It can help you get new customers

The most effective form of marketing is referral marketing. People are much more likely to become customers if people they trust—friends, families, colleagues or even public figures—recommend something to them. And satisfied customers are way more likely to recommend a product.

The feedback you receive from your current customers can help you make changes that help improve their experience. That improved experience can then encourage them to share your product or service with others.

Identify gaps in your marketing

Recurring themes in your customer feedback can help you identify any gaps you have in your content marketing. If you find there are pieces of feedback that keep popping up you can use your marketing to address it. Try creating a blog post, podcast episode or infographic.

Provide more value

While value is subjective, you can be sure everyone wants more of it. And a lot of our value-added services rest on the shoulder of marketing.

Content marketing initiatives like running a blog are a great way to add value through providing relevant insights, tips and actionable items to potential and current customers at no cost to create an even better experience with you and your brand.

Gathering customer feedback is a great way to learn what kind of value your customers are seeking so you can add it to your marketing strategy and make the most out of your resources.

Meet your audience where they are

Connecting with your target audience and convincing them to use your product or service is what marketing (and sales) is all about. But finding your audience can sometimes be a real challenge.

Through feedback, you can gain insights into where your audience is and how you can better connect with them.

Help you measure success

Measuring the success of a marketing campaign is an often overlooked step in the marketing process, but it’s crucial. Your successes and failures help better inform you of future marketing strategy and campaigns and without properly analyzing your results, you could be spending money on marketing that’s simply not working.

Adding customer feedback to your marketing measurement can help you better measure the success of your marketing so next time you do what works or try something new, and stop spending time and money on what doesn’t.

How will your feedback resonate with you?

Customer feedback is important, regardless of what you sell. But gathering it is only the first step, it’s what you do with it that really counts.

Suggested is lightweight tool for collecting, and managing feature requests from your customers to build products that your users actually want. Designed for product managers đź’–